Jeffrey Platts

There Is No “One” Archetype of Manliness

Written by on March 20, 2017

For every stereotypical “archetype” of guy that you think you “need” to be in order to attract a woman, I’ll show you a complete opposite archetype that also attracted an amazing woman.

I see it time and time again in my own life and in my coaching clients.

Loud and charismatic? 
Meet quiet and chill.

Muscular and tall athlete?
Meet short and chubby nerd.

Stylish GQ banker with a Lambo?
Meet GAP khaki dude with Prius.

All with a well-matched woman by their side.

Now, am I saying don’t make great money, dress well, have a fit body, or work on your social skills? Hell no. Do those things because they are good things to do.

But if you turn the volume down on who you really are, or worse yet, play a song that isn’t you, you’re guaranteed to either a) not be heard and b) the music will sound like shit.

It’s WHO YOU ARE that attracts and filters.

You can play cover songs to start, but eventually, you gotta write & play your own.


Jeffrey Platts is a men's coach and authentic communication expert who is passionate about helping men create amazing relationships with women. With over 20 years of personal study and transformational training, he has led nearly 200 workshops and retreats on personal growth, dating, and communication. Jeffrey's work and writing has been featured in the Huffington Post, Washington Post, ABC News, Authentic Man Program and the Good Men Project. He brings a rich toolbox of insights and experiences to his facilitation, integrating his adventures as DJ, amateur stand-up comedian, salsa dancer, yoga teacher and world traveler.